What does it cost?
No vague "request a quote". Just the prices.
I work with three models. Depending on where you are and what you need. No legal fine print, no lock-in without results.
Tier 1: Free Marketing Scan
Price: Free, €0
30 minutes. Honest advice. No sales pitch.
You tell me what you're running into. I look at your marketing live, website, ads, funnel, positioning, and give you direct feedback. Not to impress you. Not as a lead-in to a contract. Just to see if I can say something useful.
If there's no match, I'll say so. If there is a match, I'll walk you through what a next step could look like.
Includes:
- 30-minute 1-on-1 video call
- Direct analysis of your marketing (no preparation needed)
- Honest advice, even if that advice is "do it yourself"
- No pitch, no follow-up unless you want one
Who it's for: You're exploring your options for marketing help, want to know whether freelance or Fractional CMO is the right fit, or you have a specific burning question you haven't been able to get a straight answer to.
Tier 2: Marketing Sprint
Price: From €3,500/month Duration: 3 months (extendable) Availability: 1-2 days per week
Strategy and execution. Without needing a team.
You need marketing that works now, but you're not ready for a full-time hire or an agency with 12 layers. I come in as your external head of marketing for 3 months. Setting up strategy, getting channels live, measuring first results.
Concrete, measurable, no PowerPoint and disappear.
Includes:
- Kick-off: analysis of current situation, goals, channels
- Custom marketing strategy (not a template)
- Execution: campaigns, copy, tracking. I do it, or I coordinate it
- AI tooling set up so you can continue independently afterwards
- Weekly check-in and monthly report with numbers
- Direct access via Slack or WhatsApp
Who it's for: You're a scale-up or growth company (10-100 FTE), you have budget but no in-house marketing team, or you want to lay the foundations for structural growth in 3 months.
Not for: You're only looking for someone to run ads. I don't do that separately.
Tier 3: Fractional CMO (Full CMO)
Price: From €6,500/month Duration: Minimum 6 months Availability: 3-4 days per week
Your own head of marketing. Without the head of marketing salary.
I become your interim CMO, fully integrated into your company. I sit in your management team, coach your team, manage your budget, and own the marketing results. Not an outside consultant who advises and leaves. Someone who co-owns your growth.
This is what a good in-house CMO costs: €120,000 to €180,000 per year. I come in at roughly 40-50% of that, with 18 years of experience and no ramp-up time.
Includes:
- Full marketing leadership (strategy, execution, team)
- Management team participation (present at relevant meetings)
- Team management and coaching (internal or external team)
- Budget and channel management
- KPI ownership: CAC, LTV, pipeline velocity, MQL/SQL
- AI stack implementation so your team works twice as fast
- Monthly board reporting
Who it's for: You're a Series A/B company or growth business (50-250 FTE) without a CMO, you have a junior marketing team that lacks direction, or you want to be ready for the next phase within 6-12 months.
Comparison
| Scan | Sprint | Full CMO | |
|---|---|---|---|
| Price | Free | From €3,500/mo | From €6,500/mo |
| Commitment | One-time 30 min | 3 months | Min. 6 months |
| Availability | 30-min call | 1-2 days/week | 3-4 days/week |
| Strategy | Quick scan | Full | Full |
| Execution | No | Yes | Yes |
| MT role | No | No | Yes |
| Team leadership | No | No | Yes |
| AI tooling | No | Yes | Yes |
| Reporting | No | Monthly | Monthly + board |
Why Bart vs. Agency or In-house CMO
| Agency | In-house CMO | Marketing Sprint (Bart) | |
|---|---|---|---|
| Monthly cost | €8,000-20,000 | €10,000-15,000 | €3,500 |
| Seniority | Junior execution | Varies | Senior strategy + execution |
| Flexibility | Monthly cancellable | Employment contract | Monthly cancellable |
| AI use | Rarely structural | Varies | Always, standard practice |
| Results visible | 3-6 months | 6-12 months | 4-8 weeks |
(Agency costs based on NL market benchmark 2025. In-house includes employer costs.)
FAQ
Is there a minimum commitment?
For the Sprint the minimum is 3 months. After that, monthly cancellable. For the Fractional CMO the minimum is 6 months. Below that threshold it doesn't make sense, because the first month is always analysis and foundation.
Can I cancel early?
With the Sprint you can stop on a monthly basis after 3 months. With the Fractional CMO the notice period is 1 month after the minimum term of 6 months. No fine print.
I already have an in-house marketer. Does that work together?
Yes, that's actually the ideal setup. I provide direction and guard the strategy, your internal people handle execution. I coach them along the way.
What if I need more hours?
We discuss it. I have a fixed maximum per client to guarantee quality. If you need more than a Full CMO model offers, I'll look at whether that's feasible or refer you honestly.
Do the prices include ad spend?
No. My fee covers my time. Ad spend always runs through you. You keep control of your own accounts and spend.
Can I start with a Scan and upgrade later?
Yes, that's how most engagements begin. Scan, then Sprint, then possibly Full CMO. No obligation to continue after each step.
Not sure which model fits?
Start with the free scan. 30 minutes, no commitments. Then we'll both know quickly enough whether there's a match.