Took a growing streetwear brand and turned it into one of the most talked-about Dutch fashion labels online. Built the entire marketing engine from scratch: performance, brand, social, email, influencer. Revenue tripled in two years.

Overhauled the digital marketing and e-commerce strategy for vtwonen. Rebuilt the funnel, fixed the attribution, and grew online revenue by 85%. Proof that good data and good taste can coexist.

Built the commercial foundation for an XR learning startup from the ground up: brand positioning, partnership strategy, sales enablement, and first revenue streams. Early days, but the momentum is real.

Founded my own practice to work with ambitious brands that need senior marketing thinking without the full-time overhead. Clients across e-commerce, fashion, tech, and media.

Drove marketing for one of Europe's most well-known tech media and events brands. Audience growth, sponsor marketing, brand partnerships, and content amplification. Big brand, fast pace, steep learning curve.