SKILL STACK

18 years. 200+ companies.
This is the toolkit.

Every skill here has been applied at scale — from Amazon NL and AirHelp to early-stage European scale-ups. Click any area to explore.

18years experience
200+companies helped
€200M+ad spend managed
3languages
⚡ Fractional
CMO
📊
Marketing
📈
Analytics
& Data
⚙️
Technical
🎯
People &
Leadership
🌍
Languages

Tap a node — scroll down for skills

←

Select a skill area
to see what's in the toolkit

APPLIED AT SCALE

Skills applied.
Results that stuck.

Not theory. Three examples of what this toolkit looks like on a real problem — with real numbers.

TNW Conference
EventsGrowthPerformance

Niche Dutch tech event. Target: break into Europe's top tier. Full-funnel build — brand PR, performance ads, ticket sales, sponsor pipeline. From the ground up.

70,000+visitors per edition
15+countries reach
B2B SaaS Scale-up
PerformanceLead GenCRO

Budget bleeding into Google Ads. Pipeline too thin to close deals. Rebuilt the account around buyer intent, redesigned landing pages, built lead scoring from scratch.

-40%cost per acquisition
+65%pipeline growth
€1.2Mpipeline in 6 months
D2C E-commerce
CROAnalyticsRetargeting

Traffic wasn't the problem. A 1.2% conversion rate was. Data analysis, A/B tests on product pages, checkout simplification, retargeting overhaul. Zero extra media spend.

3.1%conversion (was 1.2%)
+158%revenue per visitor
See all 200+ projects →